Why doesn’t this exist?
No mexican outdoor apparel brands existed, so my partner Pia and I created one.
The Handsome Pig was brought to life with the ambition to create an innovative apparel company that blended technology, both in textiles as well as in digital, with our love for nature, outdoor sports and personal improvement.
Innovation in textile technology
I took a textile technology class while I was studying Industrial Design and was instantly amazed at the types of fabrics that existed: hydrophobic, anti-bacterial. Pia and I licensed the technology from a swiss company and started making t-shirts.
Every detail matters
We didn’t realize it at the time, we were just having fun making everything from scratch. Turns out the time we spent writing every single message and designing everything around the pig or the word handsome, making sure we stamped it with our life philosophy and logo, was what made The Handsome Pig a strong brand.
Naming the pig
My partner Pia makes a pig-like sound with her throat that I love so much, we quickly made a character out of it: el puerco (the pig) and it eventually became el puerco guapo (the handsome pig) because the pig just sounds mean.
When thinking of a name for our company, The Handsome Pig was a no brainer. We wanted something fun and different and we just loved the juxtaposition.
The name allowed us to be fun and witty while also being challenging truth-tellers.
10 Handsome rules, a manifesto for life
Even though we aren’t the rule-following kind, we created these 10 guidelines to always stay true to our philosophy at work & in life. We have been deeply inspired by books, personal experiences, different philosophers and other people’s success stories and have summed it all up in this beautiful manifesto.
