Growing into a lifestyle brand
SMA Yachts is a leading company in the recreational boating industry, with over 14 years of experience selling yachts and sailboats in Mexico. Today they want to introduce a new line of boats, new services, as well as sell water sports products and accessories online.
The challenge
SMA Yachts had not invested at all in online presence or their brand. They only had a logo. I helped them create all core brand elements as well as a new communication strategy to connect with people online.
What they did have was beautiful photography to work with. So I levered those assets and tailored everything to make the website a very visual experience.
