A badge inspired by nature

Epicurrence is not just about an event, it’s about connection with other people and nature. The inspiration for the badge started with Yosemite Valley. The idea of coming together in this amazing place to make new friends and to be human.

Project Direction by Sarah Kuehlne & Dann Petty

Background illustration by Anastacia Rud

Background illustration by Anastacia Rud

The inspiration behind

The inspiration for the badge started with Yosemite Valley. Along the way we tried to incorporate elements of the activities that would take place at the event. In the end the concept of the 4 elements helped use communicate the full outdoor experience.

epic5.png
epic.png

More than just an event

Epicurrence is not just about an event, it’s about people and friendships. And this one Inn particular was all about the revival of the community and about coming back stronger than ever, so the abstraction of the elements (the lake, the meadows, the rock formations, the sunrise) helped us get this across in a fun and simple way.