1/

Curiosity is my freedom

My interest in creating began at an early age. I remember spending weeks building a car out of cardboard when I was 11, designing my first logo for my band at age 15, creating sites on iWeb, and recording and editing family videos.

Now, design is my way of questioning the world. As an industrial designer, I started to understand the way products shape our lives. As a brand designer, I realized the power of story and cultural strategy. As a failed founder, I learned invaluable business lessons and how everything connects. As a product designer, I dove deep into systems and process.

2/

Creativity is my rebellion

These experiences have led me to think about blending different disciplines to create unique cultures of innovation. I’m on a constant journey between strategy and art, real-world experience and theory, wants and needs.

I believe it is through design that we can create the world we want to live in. I believe that having an idea and carrying it out, is worthwhile in itself. It’s what makes us human: inventing, creating, innovating, bettering our processes, rethinking the way we live and the way we do things.

3/

A wild ambition

And one day, we might just be able to create something that has never been done before —and that is, I believe— the most valuable thing we can do with our lives.