Marsam Solar

ILLUSTRATION - 2017

Marsam Solar is a famiy-owned, mexican solar company. They pride themselves in providing great customer service and are known for high-quality engineering and geeky personality.

They were in need of a fresh image that could reposition the brand as one of the top options in Mexico. The illustration was part of a bigger rebranding process. It was designed to serve as the cover for the client proposal and later on evolved to be used on installation vans and office interiors.

SMA Yachts

Copywriting, Ecommerce, UX/UI, Web design - 2017

SMA Yachts is a leading company in the recreational boating industry in Mexico, with over 14 years experience selling yachts and sailboats, and were in need of a fresh website that could revive the brand and introduce a new lines of boats, new services, as well as sell water sports products and accessories online.

On this project the focus was on creating an emotional experience through beautiful photography and engaging text; an experience with a clear call to action and an easy navigation.

www.smayachts.com

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Flentech

BRANDING - 2015

Qts México, a company with over 15 years of experience in the field of specialty gases, recently decided to create a sister company called Flentech (Fluid Engeneering Technology) to manage distribution and specialise in gas installation.

I undertook the brand development for Flentech. The project goals included reflecting both the company's values and aspirations to be more flexible and modern, as well as the precision and experience that backs the company. The result is a distinctive brand that stands out in Mexico's specialty gas industry.

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Vitae

NAMING, BRANDING - 2015

Vitae offers career mentoring services ranging from professional resume writing to job interview preparation. I undertook the brand development of this new company. My role included the articulation of a brand name, tagline and brand identity.

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