The Handsome Pig
creative development & direction - 2015
I cofounded The Handsome Pig with the mission to inspire people to go outside and to be better. A simple idea was transformed into a fully realised outdoor brand and a beautiful way of life.
My role entailed every aspect of conceiving a new business, ranging from business model development and creative direction to product development and brand strategy. Furthermore, to successfully introduce an unprecedented product like hydrophobic apparel in Mexico, we were required to create and manage a logistics network of manufacturers, material and technology suppliers.
Finally, to provide a unique online shopping experience, we conceptualised and developed a website from the ground up to showcase the products and brand lifestyle and personality in an entertaining and engaging manner.