The Handsome Pig
BRAND AND PRODUCT (COFOUNDER) - 2015
We created The Handsome Pig with the mission to inspire people to go outside and to be better. A simple idea was transformed into a fully realized outdoor brand and a beautiful way of life.
My role entailed every aspect of conceiving a new business, ranging from business model and creative direction to product development and brand strategy. Furthermore, to successfully introduce and unprecedented product such as hydrophobic apparel in Mexico, we were required to create and manage a logistics network of manufacturers, material and technology suppliers.
Finally, to provide a unique online shopping experience, we conceptualized and developed a website from the ground up to showcase the products, brand lifestyle and personality in an entertaining an engaging manner.